Websites and time-saving workflow design
I build mobile-friendly websites that help customers find what they need, browse products, and get in touch. I also help owners and teams simplify the work behind inquiries, reporting, and follow-up—starting with one defined workflow and testing changes before expanding.
Recent work: Novi Party Store website with 410+ organized products.
Two core service lanes
Start with a website customers can use or a focused review of one workflow. Add data, POS, ordering, or ongoing support when the project calls for it.
A clear, mobile-friendly website that makes your business easy to find, understand, and contact.
Best for independent businesses with an old site or no site
Ask about this option →A focused review of how one workflow or role actually operates, where unnecessary work, delays, or interruptions are consuming time, and what practical changes are worth testing.
$750 covers the focused assessment and improvement plan. Pilot guidance and adoption support are scoped and quoted separately. Any technical work is identified with the client and its technology providers
Ask about this option →A modern store website with a practical path for pickup, delivery, or an existing ordering system.
Real-time inventory, shipping, platform, and processing costs are quoted after review
Ask about this option →Project-based help that turns messy business information into a clear spreadsheet, dashboard, or owner report.
Small focused projects start here. Larger analysis is quoted after review
Ask about this option →Recent website work
Novi Party Store needed more than a basic brochure page. The final site gives customers a clear way to browse a large catalog, find store information, and request products for pickup.
Browse the catalog and reserve products for pickup.
I designed and built a mobile-friendly website for an independent Novi retailer, organizing more than 410 products into a browsable catalog and creating a reservation-request path with payment at pickup.
From one workflow to connected operations
Every engagement begins with discovery—not a predetermined automation. Through structured questions, approved materials, and focused conversations, I learn what the work requires, who is involved, where decisions happen, and where time or attention is being lost.
I then trace how information and responsibility move across the workflow and identify what could be eliminated, simplified, reassigned, batched, or better supported. AI may be part of the recommendation, but only when it creates a useful improvement without sacrificing quality, security, or accountability.
The client's professionals provide the subject-matter expertise and final judgment. I improve how information is gathered, prepared, reviewed, and routed around that expertise.
Remove, simplify, or better support recurring tasks
Fewer interruptions and clearer collaboration windows
Shorter review, handoff, and approval cycles
Support more clients and business volume without proportional increases in staffing or overhead
Increase capability without building a culture of overload
Give owners and teams more control over where time and attention go
Where are people still spending unnecessary time because the way work is assigned, coordinated, and supported has not caught up with the options now available?
AI is one tool—not the starting assumption. After understanding how the work operates, I develop practical options that may include eliminating unnecessary steps, redistributing responsibilities, batching decisions, changing meeting or coverage patterns, adding qualified support, using outside services, or introducing new technology. The client decides what is appropriate, and a controlled experiment can create evidence before anything expands.
Use what already works before adding cost.I review the systems, subscriptions, outside services, and custom work supporting the workflow. I prioritize existing systems and client-approved tools—including AI tools that meet the business's security requirements—when they can solve the problem well. Custom software, integrations, or additional vendors are recommended only when the expected business value justifies the added cost and complexity. Where useful, I compare current operating costs with potential savings from simpler workflows or reduced outside work, accounting for setup, ongoing support, quality, and security requirements.
Put ongoing AI assistance to work.Where useful, I help teams use approved AI assistants to prepare recurring reports, organize working context, draft updates, and track routine follow-up. We start with one defined workflow, permitted information sources, clear review points, and a way to assess results.
Tool availability, permissions, and ongoing costs are checked before a pilot. The client controls its accounts and data, with technical setup coordinated with its technology providers when needed. Important decisions, external commitments, and sensitive actions remain with authorized people.
I review public and client-approved materials, current systems, sample outputs, policies, team input, and where time is actually being spent. Structured written discovery can be supported by a video or in-person meeting when useful.
I trace information, handoffs, dependencies, approvals, exceptions, meetings, and interruptions. I then present options that can change the task, its ownership, timing, coverage, or supporting tools—along with tradeoffs, safeguards, and what should remain unchanged.
I help test one controlled improvement, preserve human review, and compare actual time, turnaround, and interruptions. If the result is meaningful, the work can expand into connected roles, workflows, or departments.
Saving five hours on paper is not enough if meetings, messages, and constant availability absorb the gain. The workflow should preserve dependable coverage while reducing unnecessary work, protecting focus, and creating capacity that can be directed where it matters most.
That capacity might support faster execution, better service, capacity to serve more clients and support revenue growth without proportional hiring, or more usable time for owners and employees. The organization decides where the value should go.
Where this can fit
For small businesses, professional firms, and growing organizations, the first pilot should match the team's scale, systems, data sensitivity, and approval requirements. These are potential starting points—not one-size-fits-all promises.
For private credit, investment, and other regulated teams, investment decisions, compliance approvals, client commitments, and sensitive data remain subject to the firm's people, policies, and approved secure systems.
Clear written questions and consolidated feedback can move most projects forward without constant meetings. Video or in-person time is available when it genuinely helps.
There is no need to commit to an organization-wide transformation. Assessments start at $750; a measured pilot can remain narrow or provide evidence for broader changes. Pilot guidance and adoption support are quoted after the process, responsibilities, and safeguards are understood.
Data, POS, and store-file support
When a price book, product list, POS export, or recurring business file is messy or imports incorrectly, I review the source and the expected result before changing anything. The goal is a cleaner working file, a clear explanation, and fewer downstream surprises.
Request a file reviewThe original file, the system name, and one example showing what imported incorrectly or what the finished result should support.
I check columns, item codes, values, duplicates, status fields, formatting, and the mapping between the source and destination.
You receive a cleaned working copy when the file is fixable, plus a short change summary. System-side errors are identified rather than hidden.
How it works
I review the current website, system, or workflow, study approved materials, ask structured questions, and learn what the people doing the work actually need before recommending a solution.
You get researched options, a focused recommendation, defined scope, price, review points, and any access or information the project will require.
For websites, I build, test, and deliver the agreed site. For workflows, I help the team trial the proposed changes, review results, and document the new process. Technical setup is coordinated with the client’s technology providers when needed.
Practical business experience
I’m Thomas Poota, based in West Bloomfield in the Detroit area. My family is in the liquor and convenience store business, so I understand that a digital project has to be useful for an owner who is already managing customers, vendors, orders, prices, and inventory.
I started by organizing six months of invoice, vendor, order, and inventory information for a family store. That work showed me how much value comes from turning raw business data into a clear owner view. Building websites and business systems showed me how much unnecessary effort remains when technology and the real workflow are treated separately. I can work remotely with independent businesses and professional teams anywhere.
Sample interface using demonstration information.
Common questions
No. AI is one possible tool, not the predetermined solution. A project can examine the broader work surrounding a role, team, or department—including responsibilities, delegation, staffing or coverage, research, reporting, coordination, reviews, approvals, meetings, systems, and information flow. Starting narrowly controls risk; a successful pilot can lead to a broader redesign of connected work.
Subject-matter judgment, important decisions, approvals, client commitments, and unusual exceptions stay with the organization’s people. The client’s team and technology providers handle permissions, technical configuration, and specialist requirements. I help identify opportunities, guide practical trials, and review outcomes with the team.
Yes. Structured written questions and consolidated feedback can handle much of the work. Video or in-person meetings are available when live discussion would genuinely help.
You do. Your domain and business accounts stay in your name. Where practical, workflow improvements use client-controlled systems and approved AI environments. Your team keeps the process documentation and operating guidance; technical setup information stays with the client and its providers. Responsibilities, recurring costs, and support needs are clarified as part of the plan. Ongoing guidance is available when useful; the goal is to keep capability inside the business without unnecessary dependence on me or another provider.
No. Website pricing covers the agreed build and setup. Payment processing, ordering platforms, shipping services, and other third-party charges are shown separately.
No. I review your existing POS, exports, and ordering tools first. If the limitation belongs to the POS provider, I will tell you before proposing paid work.
Start with a focused conversation
Send your current website, describe a workflow or role that feels slower or more fragmented than it should, or simply explain the business problem. I’ll review what you share and respond with a practical place to begin.